What does the idea of recycling mean to you? Global Recycling Day rounds the corner on March 18th every single year. The annual reminder to recycle and reduce consumption serves to help folks better work with the environment, reducing adverse outcomes along the way.
Keter is an Israeli manufacturer of resin-based goods that was first established in 1948. After hiring Alejandro Pena as team CEO, Keter has been honing in and doubling down on its corporate responsibility for sustainability. As Global Recycling Day came into view, Keter’s team of volunteers and corporate leaders visited the village of Gorcy to share insights about their industry.
Keter Group aims to become the leader in sustainable home decor and outdoor goods, and they want to do it while providing positive outcomes to the planet.
VP of Marketing Kerry Murfin stated, “The Earth is our home and our workplace.”
How Recycling Day Helps The Future
Recycling Day in Gorcy featured a beautiful backdrop of castles while professionals from throughout Europe, North America, and the Middle East convened to share insights on Keter’s efforts. During the Global Recycling Day events, Keter volunteers worked directly with children to discuss the values of recycling and sustainability. Along the way, Keter informed students that the company used materials that have been recycled many times over and that their products are also supposed to be recycled, too!
Other aspects of Global Recycling Day revolved around education and preparing children for life with sustainability in mind. This means learning different signs and sustainable solutions while also underscoring the unique benefits that these actions can provide. During conversations, Keter outlined its commitment to a world-class supply chain that focused heavily on environmentally sustainable solutions. As an example, Keter produces products in the areas within which it sells them so that it can limit fuel costs while reducing waste caused by excessive transport.
Alejandro Pena of Keter believes that the same material that Keter works with can put them at an advantage on this subject. Pena stated, “It is important to understand that all Keter products can and should be recycled. We are starting to be more proactive in trying to collect back many of these products that are being discarded.”
Excess Efforts in Sustainable Outreach
In addition to the work done in Gorcy, Keter has been a present figure throughout Europe as they seek to establish their identity in sustainability programs firmly. Keter’s CEO, Alejandro Pena, helped to guide the company toward other outreach initiatives, including a trip to Ormelle, Italy, where students were taught about waste, end-of-life recycling, and even recycling efforts.
Additionally, Keter helped to fuel a nationwide campaign in Spain where more than 77,350 waste items were recovered. Keter continues to extol the value of recycling, and their presence in the field, as well as the communities that they serve, is proof positive.
One of the ways by which other companies can follow in Keter’s footsteps is by trying to emulate its best-in-class supply chain, which limits waste, reduces exposure, and improves the pipeline of service from the manufacturer to the end-user.
