As the sales processes become more complex and strategies – more sophisticated, the effort associated with them is even more significant. Sales automation tools can take care of many tasks for you, but there are limitations as to what software can do.
This is why the use of AI in sales has been gaining momentum recently. Using advanced machine learning techniques, you can build more intelligent algorithms to streamline even more tasks.
The use cases here are endless – from pre-qualifying the leads and suggesting the next best steps based on their intent data and behavior signals to handling one-on-one sales communications on autopilot. Somewhere in the middle sit the sales assistants that augment your team, helping with activities related to prospect interactions.
Sales Email Assistant by Reply.io
Sales assistant can help you handle a lot of tasks, including appointment booking, meeting reminders and followups, suggested actions in response to prospect activity.
Yet, since the introduction of the GPT-3, the advanced language model by OpenAI, we’ve witnessed the rise of one more category of smart assistants – text generators.
Mostly used to create marketing copy, this technology can also help sales professionals simplify one of the most time-consuming and frustrating tasks with cold outreach – coming up with creative email templates for their sequences.
Let’s take a look at the specific example of email assistant and how it works.
As mentioned above, it uses AI to generate perfectly human copy with just a click of a button.
There are a few options to choose from:
- polish the existing template,
- generate new ones using a short summary or a list of points you want to mention, or
- create a follow-up drawing on the previous messages in the thread.
This specific tool also allows you to tweak the generated template for better performance, using 6 key parameters, including word count, reading level, and positivity. The suggestions are based on the analysis of the performance of other emails previously sent from the platform.
Since the assistant is integrated into Reply.io, the sales engagement platform, you can instantly use the generated email templates and follow-ups in your cold outreach sequences to connect with the prospects at scale.
If you’re hesitant to fully rely on the AI to handle your sales communications, you can still use email assistant to fight the writer’s block or source some inspiration from the generated copy. All in all, it’s a great way to save your time.
2.
The role of a sales engagement tool
Sales force automation is a complex but very important task for any business. Yet, B2B sales is a very diverse and often unpredictable process. While some aspects of it are a no-brainer, e.g., synching your data to the CRM from across your toolstack, other activities might take more effort.
For example, it seems impossible to put on autopilot activities like personal communication with the prospects. The number one priority for any sales team, it’s also one of the most time-consuming tasks for any SDR.
In this regard, a sales engagement tool comes in handy offering a unified platform to streamline sales communications and eliminate the manual associated with sales development, lead nurturing, and even closing.
Simply put, SEPs allow you to build automated campaigns to connect with your prospects, engage them into a meaningful dialogue, and nurture them with relevant info, addressing objections along the way, to the point when they are ready to convert.
The campaigns might involve multiple channels and types of touchpoints – both automated and manual. However, having the general framework to rely on in your communications (and being sure you never forget to follow up if there’s no response) is a solid foundation for any sales engagement process.
The benefits of web-based sales force automation software
There are many automation tools you should consider adopting if you want to grow your pipeline. However, a SEP is not just a nice-to-have addition to your sales stack, but a backbone of your SDR process and a valuable investment.
There are several reasons why you should invest in the sales engagement software:
- Sales engagement tools offer high ROI thanks to effective resource allocation and flexible pricing options.
- They allow you to easily scale your pipeline according to your current needs and capabilities.
- Most SEPs integrate seamlessly with other sales tools so you can effectively work across your stack.
- They also eliminate any human error or waste along the way, leading to higher retention and close rate.
If you’re concerned that the automated communication might feel generic or be less effective, there are tons of personalization add-ons you can use to make every email feel 100% manually typed.
Moreover, when choosing the sales tools, we recommend going with the web-based options. On-premise tools are heavyweight, complex solutions that require constant maintenance. Web-based sales force automation software, on the other hand, allows you to build reliable processes without any infrastructure or maintenance investment costs.
3.
AI email assistant in sales
Your sales team is always busy. To make sure they’re always on top of their game, and that they’re never missing out on an opportunity, you should consider implementing sales automation software.
But if you want something more powerful to up your game, you will need to adopt AI in sales.
Simply put, AI tools can act like your wingmen – taking care of the less trivial tasks that require some sort of intelligence to get things done. Rather than performing a simple action in response to the trigger, e.g. sending an auto-reply to the incoming email, AI-powered sales tools will also do the “thinking” part, analyzing the contents of the message to understand the context/intent and come up with the right reply.
This is exactly what a sales email assistant can do.
Sales Email Assistant by Reply.io
The AI-powered Email Assistant is a new way to automate your sales process and improve your customer engagement.
It uses machine learning to analyze your email data, so it can learn what kind of responses are most likely to convert into new leads or sales. It then automatically composes emails for your reps — so they have more time to focus on closing deals, rather than writing emails.
As a result, it helps you make better use of your time, automating repetitive tasks in your sales communications so that you can focus on more important things like growing your pipeline!
Built by Reply.io on top of the GPT-3 generator, the Email Assistant is designed for businesses that are looking to boost their customer engagement. A part of the larger sales acceleration platform, it allows you to work efficiently with large email lists and scale your outreach while still being able to make your communication feel personal.
Simply put, instead of the canned templates or default follow-ups you can come up with a new and unique message to target each specific prospect, based on the provided context or extra information.
Once the template is generated, the Assistant will highlight the potential issues that might affect the email performance, e.g. spam words, message length, or even number of questions.
We’ve also trained our algorithms to spot the positive responses and automatically sort the emails into a separate inbox folder so you can prioritize the leads accordingly.
All of this makes the Email Assistant a must-have tool for busy sales reps looking to increase their performance.
4.
AI email assistant in sales
Are you tired of coming up with the new and effective cold email templates for your campaigns? Do you think sending the same emails over and over again hurt your reply rates? Does every sales email you send sound like it was written by a robot?
There’s a solution to your problems. The use of AI in sales has brought to existence the new software category to help you out with mundane tasks that whoever require a “human” touch.
These are AI-enabled smart assistants that can write and send sales emails for you and sort through your inbox to spot the best opportunities based on the message.
Here’s how it works in more detail.
Sales Email Assistant by Reply.io
There are various types of AI sales assistants that can set reminders or automatically follow up with prospects on your behalf, book meetings and even manage your calendar. You’ll never have to worry about forgetting to follow up or missing an appointment again!
Yet, there’s an email assistant that can manage more challenging tasks thanks to advanced AI capabilities.
The tool helps you automatically generate unique email templates based on the provided outline, bullet points with the necessary info, or even the previous messages in the thread (for follow-ups). So if you don’t have to struggle with the writer’s block or send the same templates again and again. The Email Assistant will automate your sales emails while making them sound human and personalized.
It’s just like having a personal assistant who’s always there for you, except without the cost or the emotional toll.
And because the Email Assistant is AI-powered, it does more than just send emails:
- It checks the written template against a number of parameters and gives you the hints on how to optimize it for maximum performance.
- Since the Assistant is integrated into the io sales engagement platform, you can also instantly apply the generated emails in your outreach campaigns.
- Once the replies start trickle in, it will also sort the incoming emails based on the intent, highlighting the positive replies so you can focus on them first of all.
As a result, this tool will not just make your life easier, but also increase response rates and make sure that every prospect feels like they’re being contacted personally. And you can spend more time interacting with engaged buyers than you would otherwise be able to — and that means more sales.
5.AI email assistant in sales
Technology always catches up to the growing needs of businesses, which is why we now so often come across AI in virtually all industries worldwide. Well, sales are no different.
Sales professionals are flooded with countless daily tasks, some more crucial than others yet nonetheless – all important. Automating some of these less demanding, standardized duties, such as writing emails, will untie their arms and allow them to prioritize their precious time effectively.
AI in sales takes automation one step further with machine learning algorithms that can analyze and predict the best possible solution for a particular task.
Emails have always been a vital part of sales activities, and although the rules of the game may have changed, it remains this way until today.
Sales Email Assistant by Reply.io
Adding an AI email assistant to your sales tool stack is the equivalent of providing them a highly competent and consistent associate. These powerful tools can whip up human-like emails in a matter of seconds, saving time and increasing efficiency, as a result. A pleasant icing on the cake, is that these AI-powered algorithms can also skyrocket your existing open and reply rates. Sounds like a dream for any sales team, doesn’t it?
At Reply.io, we’ve put a lot of effort into creating a truly functional and powerful AI email assistant for all our beloved users, and it is with great pleasure that it has received such immense positive feedback. It is a perfect addition to our sales automation platform, which will enhance the lead generation & customer engagement processes even further.
Reply’s email assistant is powered by the GPT-3 language prediction model, which gives the ability to generate 100% natural, human-like emails. Instead of default, template-like messages, an AI email assistant will create unique emails every time by making full use of all the prospect information and data you have provided. Add a slight touch of personalization, and you’re good to go.
Whether it’s your first outreach email or a repeated follow-up, Reply’s AI email assistant has you covered. On top of that, it can also analyze your written emails and templates with the AI text quality scoring feature, giving you a detailed insight into what should be modified for a higher open & reply rate.
Seamless integration with your existing sequences makes these AI-generated emails that much easier to incorporate and send out, all while your sales talents are busy focusing on the more strategic, revenue-generating matters.