As the sales processes become more complex and strategies – more sophisticated, the effort associated with them is even more significant. Sales automation tools can take care of many tasks for you, but there are limitations as to what software can do.
This is why the use of AI in sales has been gaining momentum recently. Using advanced machine learning techniques, you can build more intelligent algorithms to streamline even more tasks.
The use cases here are endless – from pre-qualifying the leads and suggesting the next best steps based on their intent data and behavior signals to handling one-on-one sales communications on autopilot. Somewhere in the middle sit the sales assistants that augment your team, helping with activities related to prospect interactions.
Sales Email Assistant by Reply.io
Sales assistant can help you handle a lot of tasks, including appointment booking, meeting reminders and followups, suggested actions in response to prospect activity.
Yet, since the introduction of the GPT-3, the advanced language model by OpenAI, we’ve witnessed the rise of one more category of smart assistants – text generators.
Mostly used to create marketing copy, this technology can also help sales professionals simplify one of the most time-consuming and frustrating tasks with cold outreach – coming up with creative email templates for their sequences.
Let’s take a look at the specific example of email assistant and how it works.
As mentioned above, it uses AI to generate perfectly human copy with just a click of a button.
There are a few options to choose from:
- polish the existing template,
- generate new ones using a short summary or a list of points you want to mention, or
- create a follow-up drawing on the previous messages in the thread.
This specific tool also allows you to tweak the generated template for better performance, using 6 key parameters, including word count, reading level, and positivity. The suggestions are based on the analysis of the performance of other emails previously sent from the platform.
Since the assistant is integrated into Reply.io, the sales engagement platform, you can instantly use the generated email templates and follow-ups in your cold outreach sequences to connect with the prospects at scale.
If you’re hesitant to fully rely on the AI to handle your sales communications, you can still use email assistant to fight the writer’s block or source some inspiration from the generated copy. All in all, it’s a great way to save your time.